When News Limited first launched CareerOne.com.au the business experienced rapid growth. Subsequently CareerOne.com.au and the employment resources of 100 News Limited newspapers joined forces which meant advertisers could place their ad in both a traditional print media format and on the CareerOne online job board. During this time, the company was dealing with a number of disparate and outdated systems which hampered efforts to improve site capability and customer experience. During this time the industry experienced significant growth with a number of players entering the online job board market, significantly increasing CareerOne's competition.

At this point CareerOne realised they needed to make improvements to their website including graphics, layout and matching candidates to jobs through improved search capabilities. Given the increase in competition, CareerOne were aware that a drop off in candidates and online functionality risked their revenue stream from advertisers.

At this stage in CareerOne's growth path, they took the opportunity to reassess their technology requirements relative to their business goal of being the number one career network in Australia. Working with NetReturn Consulting, a number of options were assessed and a plan was developed.

CareerOne invested in CareerCast, a job search engine from Adicio and integrated this with a Jahia (Java-based) Content Management System (CMS) which ensures only highly relevant content is provided to candidates during a search for a role. In addition, a corporate portal was developed providing a central point for the aggregation of internal information, which is easily accessible by CareerOne's employees via a web-based interface.

In addition to enhancing the behind the scenes platform capability, NetReturn Consulting redesigned the look of the website reflecting the CareerOne corporate identity and ensuring an enhanced customer experience, superior to competitors' offerings.

Both job seekers and recruiters find the new CareerOne site easier to use, enjoy the enhanced functionality and highly relevant, easily accessible content where these platform and website improvements have translated into increased market position.

"This is just the beginning of CareerOne's plan to be the number one career network in Australia and this new technology will get us there. The technology is unlike anything on the Australian market and is a giant leap forward for both job seekers and recruiters."

In addition, the flexibility of the Content Management Solution (CMS) ensures a perfect match with the CareerCast platform, reducing IT and administrative hassles by streamlining business processes and reducing IT fixes. The new feature rich platform also enables ease of customisation ensuring CareerOne can make timely updates and stay ahead of their rivals.

Plus, the employee corporate portal enables staff to work from multiple locations on multiple devices at any time on the latest, up to date content.